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Návrh změn marketingové komunikace společnosti: Proposal of Changes in the Company's Marketing Communication

by Lucie Pokorná

Institution:	Brno University of Technology
Department:
Degree:
Year:	2022
Keywords:	Marketing; marketingová komunikace; SWOT analýza; online marketing; komunikační mix; Marketing; marketing communication; SWOT analysis; online marketing; communication mix
Posted:	3/25/2025
Record ID:	2247199
Full text PDF:	http://hdl.handle.net/11012/205067

Abstract

The thesis is focused on the change of marketing communication of TechFides Solutions s.r.o. The thesis consists of theoretical, analytical and design part. The theoretical part describesthe basic marketing concepts. In the second part the currentstate of the company is analytically elaborated. And in the last part, based on the analyses made, suggestions for improving marketing communication are made. The aim of the proposalsisto improve the image of the company, to attract new customers and to improve its position in the market.